WHERE WILL YOU BE SPENDING YOUR SUMMER?
This video builds on a local insight that people always ask each other "Where will you be spending your summer?" Different characters will all reply "Abu Hamza's", which is not a known summer location, with the aim of building the viewer's curiosity. In the end, it is revealed that Abu Hamza has Balsan's products (air conditioning, refrigerator, fan), meaning the atmosphere at his house is that of an ideal summer destination.