INSIGHT:
Saudi National Day is a time to celebrate the rich history and culture of the kingdom. It’s a moment when the nation’s stories come alive, making it a perfect opportunity to connect with people through meaningful storytelling.
Saudi National Day is a time to celebrate the rich history and culture of the kingdom. It’s a moment when the nation’s stories come alive, making it a perfect opportunity to connect with people through meaningful storytelling.
CHALLENGE:
With so many brands and sectors participating in National Day celebrations, standing out can be difficult. How can we use this occasion to draw attention to our brand, reach more people, and increase our presence effectively?
With so many brands and sectors participating in National Day celebrations, standing out can be difficult. How can we use this occasion to draw attention to our brand, reach more people, and increase our presence effectively?
SOLUTION:
We connected our brand’s story, Hawyia هوية (which means identity in Arabic), to the different landscapes, climates, and cultures across the country, showing how these differences unite us in building our nation and pursuing our dreams.
This idea was beautifully brought to life in the video we created for National Day, delivering a message that leaves a lasting impression. By using sights and sounds that reflect the national spirit, we made our brand a natural part of the celebrations. Our tagline summed it up perfectly: “Our identity, The identity of the nation” (هويتنا .. هوية وطن) Instead of just joining in, we made our brand a key part of the experience.
We connected our brand’s story, Hawyia هوية (which means identity in Arabic), to the different landscapes, climates, and cultures across the country, showing how these differences unite us in building our nation and pursuing our dreams.
This idea was beautifully brought to life in the video we created for National Day, delivering a message that leaves a lasting impression. By using sights and sounds that reflect the national spirit, we made our brand a natural part of the celebrations. Our tagline summed it up perfectly: “Our identity, The identity of the nation” (هويتنا .. هوية وطن) Instead of just joining in, we made our brand a key part of the experience.
Creative Direction: Husam Sulieman
Creative CW: Khalid Algafary